# BrandZip

> AI-powered brand identity extraction. Paste a URL, get a complete brand profile.

## What is BrandZip?

BrandZip (https://brand.zip) extracts a structured brand identity profile from any website URL. No manual input needed. Just paste a link. The extraction pipeline uses Firecrawl for scraping and an LLM for structured analysis.

## Agent Walkthrough

Follow these steps to extract a brand profile:

1. Navigate to `https://brand.zip`
2. Locate the URL input field on the homepage (centered, with placeholder text)
3. Enter the target website URL (e.g. `stripe.com`, a bare domain works)
4. Click the "Extract brand" button
5. Wait ~15-20 seconds. Progress steps will appear (visiting site → extracting logo → colors → fonts → packaging)
6. The brand profile renders on the same page with all extracted data
7. Use the "Copy as Markdown" button to copy the full profile, or read individual sections directly

No login is required. Anonymous users receive 5 free extraction credits.

## Brand Profile Data Schema

Every extraction produces a profile with these fields. Not all fields are guaranteed. Check confidence scores.

### Images
- `logo`: URL to the extracted logo image
- `favicon`: URL to the site favicon
- `ogImage`: URL to the Open Graph / social preview image

### Colors (hex values)
Up to 10 color roles:
- `primary`, `secondary`, `accent`: brand colors
- `background`, `text`, `textSecondary`: base colors
- `link`: hyperlink color
- `success`, `warning`, `error`: semantic colors
- `colorScheme`: `"light"` or `"dark"`

### Typography
- **Font families**: `primary` (body), `heading`, `code`
- **Font sizes**: `h1`, `h2`, `h3`, `body` (CSS values like `"48px"`)
- **Font weights**: `light`, `regular`, `medium`, `bold` (numeric, e.g. 400)

### Spacing
- `baseUnit`: base spacing value in pixels
- `borderRadius`: default border radius (e.g. `"8px"`)

### UI Components
- **buttonPrimary** / **buttonSecondary**: `background`, `textColor`, `borderRadius`, `borderColor`
- **input**: `background`, `borderColor`, `borderRadius`, `textColor`

### Brand Personality
- `tone`: e.g. "professional", "playful", "bold"
- `energy`: e.g. "calm", "energetic", "balanced"
- `targetAudience`: e.g. "developers", "enterprise", "consumers"

### Confidence Scores (0–1 scale)
- `overall`: aggregate extraction quality
- `colors`: color extraction confidence
- `buttons`: component extraction confidence

Scores below 0.5 indicate low confidence. Some sections may be missing entirely for minimal websites.

### Metadata
- `title`: page title
- `summary`: AI-generated brand summary
- `url`: normalized input URL
- `domain`: extracted domain name

## Integration Context

Use extracted brand data in AI-powered workflows:

- **Building with Lovable or Cursor**: Feed the full brand profile as system context so generated code matches the brand's visual identity
- **Design systems**: Use color hex values, font names, spacing tokens, and component styles to bootstrap a design system
- **Content generation**: Use the personality section (tone, energy, target audience) as prompt context for copywriting or content tools
- **Brand audits**: Compare extracted profiles across competitor websites
- **Client onboarding**: Extract a client's brand in seconds instead of requesting a brand guide

## Practical Notes for Agents

- No authentication required for extraction. Anonymous users get 5 free credits
- Extraction takes 15-20 seconds; do not navigate away during extraction
- Results render on the same page (SPA). No page navigation occurs after clicking extract
- This is a web application, not an API. Interact via the browser UI
- Not all fields are guaranteed; confidence scores indicate extraction quality
- The extraction is a point-in-time snapshot of the target website

## Pricing

BrandZip is pay-as-you-go. One credit = one brand profile. No subscription, no seats, credits never expire. New accounts get 5 free credits on signup (no credit card).

| Pack       | Price | Credits | $/credit |
|------------|-------|---------|----------|
| Starter    | $20   | 10      | $2.00    |
| Freelancer | $45   | 30      | $1.50    |
| Team       | $120  | 100     | $1.20    |
| Agency     | $270  | 300     | $0.90    |

Machine-readable pricing: https://brand.zip/pricing.md
Human pricing page: https://brand.zip/pricing

## Links

- Product: https://brand.zip
- Pricing: https://brand.zip/pricing
- Changelog: https://brand.zip/changelog
- Blog: https://brand.zip/blog

## Blog

BrandZip publishes articles about AI readiness, llms.txt, and web discovery.

- "What is llms.txt?" -- https://brand.zip/blog/what-is-llms-txt
- "AI Readiness Checklist" -- https://brand.zip/blog/ai-readiness-checklist
- "Should You Block AI Crawlers?" -- https://brand.zip/blog/should-you-block-ai-crawlers